The digital marketing industry is constantly adapting, presenting both opportunities and challenges. One of the most critical challenges facing advertisers today is ad fraud, a pervasive concern that can waste advertising budgets and erode brand image. To combat this growing menace, it's essential to investigate the various types of ad fraud, their

Banner banners are a prevalent type of online advertising that appear on websites. They come in various sizes, from small rectangular graphics to larger, full-width banners that dominate the page. These images aim to attract users' attention and advertise products, services, or businesses. Traditionally, banner ads are static displays However, rec